We went viral, again! Here’s how it went down…
How it worked:
- As you may know, we are close with Philadelphia 76ers’ Georges Niang and have created some killer all-access content with him
- Georges is a hilarious personality, and ever since Joel Embiid jokingly said he stunk at basketball, we knew we had to prank Joel back
- Well, his birthday was yesterday so we partnered with ShirtFaced and found a funny picture of Joel on the internet, put it on a shirt, printed 25 copies and got the entire 76ers team, including James Harden, to wear the shirts to shoot around before last night’s game in Cleveland
- We coordinated everything with the Sixers social media team and BOOM, the event took off on the internet
Some fun social assets from yesterday:
- Intro video of Georges and the entire team wearing shirts
- Coach Doc Rivers leading a birthday singalong for Joel and Blitz co-founder Danny Healey dancing like an idiot
- 9 great pictures of different players wearing the shirts
- Then in the live Sixers TV Broadcast we were the “Toyota Turning Point” highlighting the turning in the game as we’ll take credit for Sixers team bonding – can’t make this up
Media outlets that picked up the event:
- NBC Sports
- Sports Illustrated
- Yahoo! Sports
- The Inquirer
- And you get the point we went damn viral!
Stay tuned on Georges’ social media for our GO WEEKEND GO series every Friday with him. Also, we’re soon launching a 6-part docuseries called ‘NiangTime’ on TorchPro highlighting his life beyond the court this. LFG!!!