How We Helped Georges Niang Suprise Joel Embiid and Go Viral

The story of getting the 76ers and Georges Niang to prank Joel Embiid for his b-day.

We went viral, again! Here’s how it went down…

How it worked:

  • As you may know, we are close with Philadelphia 76ers’ Georges Niang and have created some killer all-access content with him
  • Georges is a hilarious personality, and ever since Joel Embiid jokingly said he stunk at basketball, we knew we had to prank Joel back
  • Well, his birthday was yesterday so we partnered with ShirtFaced and found a funny picture of Joel on the internet, put it on a shirt, printed 25 copies and got the entire 76ers team, including James Harden, to wear the shirts to shoot around before last night’s game in Cleveland
  • We coordinated everything with the Sixers social media team and BOOM, the event took off on the internet

Some fun social assets from yesterday:

Media outlets that picked up the event:

Stay tuned on Georges’ social media for our GO WEEKEND GO series every Friday with him. Also, we’re soon launching a 6-part docuseries called ‘NiangTime’ on TorchPro highlighting his life beyond the court this. LFG!!!

Buy a Joel Embiid Birthday Shirt!